Pass Products and Events

Passes are a powerful tool for managing event access, offering convenience, flexibility, and efficiency for both event organisers and participants. Whether you're hosting a series of workshops, a seasonal sports program, or a multi-session training camp, integrating passes with events can simplify the process and enhance the attendee experience. Here’s a deeper dive into how passes can work with events and the benefits they provide.

Passes function as pre-paid or pre-authorised entry tokens that grant attendees access to single or multiple sessions within an event series. Here's how you can incorporate them:

Add Pass via Training Fee - Passes can be directly linked to the event's fee structure. For instance, when setting up the pricing for your event, you can include the cost of a pass. This allows attendees to purchase their pass as part of their event registration, simplifying the payment process.

Event Information and Pass Purchase - Provide clear and detailed information about the pass options available for your event. Communicate how the passes work, their cost, and any additional benefits they might offer. This transparency encourages users to opt for passes while registering.

Usage Tracking - Passes come with built-in tracking mechanisms to help you monitor their usage. Tools like a green-line indicator can visually display how many passes an attendee has used, making it easy for both the organiser and participants to keep track of session attendance.

Support for Multiple Events - Passes are highly versatile and can be tailored to cover one event or span across multiple events. For example, if you're organising a 10-session summer hockey training program, a single pass could grant access to all sessions, reducing the hassle of individual ticket purchases.

Standalone Passes - Passes don't necessarily need to be tied to specific events. This flexibility allows you to use passes as a general tool for other purposes, such as membership benefits or access to on-demand services, without the constraints of event schedules.

Integrating passes into your events can unlock several benefits, creating value for both organisers and attendees:

Convenience for Attendees - Passes simplify the registration process by bundling access to multiple sessions. Participants no longer need to buy individual tickets for each session, saving time and effort.

Streamlined Event Management - From an organiser’s perspective, managing passes is more efficient than handling individual session registrations. Passes reduce administrative tasks, making it easier to track attendance and payments across multiple sessions.

Enhanced User Experience - Clear tracking tools, such as visual indicators, keep attendees informed about their remaining session access. This transparency enhances their overall experience and builds trust in your event management system.

Increased Revenue Opportunities - Offering passes encourages bulk purchases, leading to increased upfront revenue. For instance, a 10-session pass might appeal to participants who wouldn’t commit to all 10 sessions if purchasing them individually.

Flexibility for Customisation - Passes can be designed to suit various formats, from single-day events to season-long programs. Additionally, the ability to sell passes independently of events opens up creative opportunities to engage members year-round.

Encourages Commitment - By purchasing a pass, attendees often commit to attending more sessions than they might have otherwise. This can lead to higher participation rates and stronger engagement throughout your event or program.

Sports Programs: Offer a pass for an entire summer training series, enabling athletes to attend multiple sessions with a single purchase.

Workshops: Create passes for a season-long workshop series where members can attend multiple sessions.

Festivals: Provide a weekend pass granting entry to various events and performances over the course of the festival.